Website Directions

Three directions,
one & the same kaveinga.

Below are three complete design directions for the Kaveinga Mātūtū website — each exploring a different tone and feel while carrying the same story, values, and content. Click any option to open the full live version. Feedback welcome.

Prepared for

Henry & Bianca Herman

Round

Concept Review 01

Status

Awaiting Feedback
02. Direction B

Editorial Heritage

Considered · Serif-led · Magazine

An editorial direction with generous white space, serif headlines and a warm earth palette. Reads like a thoughtful magazine profile — measured, senior, grounded.

Palette
  • · Editorial 12-column grid, serif display type
  • · Warm browns with a terracotta accent
  • · Senior, considered, quiet authority
View live north_east
03. Direction C

Celestial Bearing

Cinematic · Dark · Navigator

A dark, atmospheric direction drawing on celestial navigation — a night sky of ivory and gold. Cinematic and distinctive, the bearing of a firm that charts courses others can't.

Palette
  • · Deep navy with gold & ivory accents
  • · Star field, grain texture, cursor glow
  • · Distinctive, cinematic, bearing-led
View live north_east
04. Direction D

Set Your Bearing

Warm · Cartographic · Wayfinding

A warm, light direction built around wayfinding — the compass rose, the frigate bird, the bearing home. Parchment and terracotta with a deep-teal accent. Confident and human, charting a course alongside you.

Palette
  • · Compass-rose motifs & frigate-bird bearings
  • · Warm parchment with terracotta & deep teal
  • · Confident, human, wayfinding-led
View live north_east
What to look for

"Which of these feels most like walking into your office?"

Tone

Does it sound like how you'd greet a new client? Warm & open, considered & senior, or distinct & bold?

Audience fit

Imagine a Cabinet minister, an enterprise partner, and a community leader each opening it — does it serve all three?

Longevity

Which direction still feels right in five years — not just the one that excites today?

Send feedback

Share your thoughts when you're ready.

Notes, favourites, reservations — all useful. From here we refine one direction into the final site.

Send feedback chat